About me
Hi, I'm Rach.
a Designer and AI Developer focused on translating the intersection of human behavior and mathematical precision into meaningful digital experiences. I specialize in crafting interfaces that feel intuitive, responsive, and alive—where performance and emotion work together rather than compete.
Since beginning my journey in 2011, I’ve explored the space between motion design, UI/UX, and interactive systems, developing what I call “Vibe Coding”—an approach centered on micro-interactions, fluid motion, and seamless responsiveness. My work emphasizes that digital products don’t have to feel mechanical; they can evoke clarity, engagement, and even personality.
My process blends design thinking with technical execution, allowing me to prototype, build, and refine experiences holistically. I believe the most effective products are not only functional but also emotionally resonant—bridging logic and feeling to create experiences that users genuinely connect with.
COLLABORATIONS
Select Clients
MY JOURNEY
Experiences
Freelance Designer ✦ Self-Employed
Apr 2024 - Present- Leoni Wiring System: Designed comprehensive print and offline marketing kits
- Moudda: Developed brand identity, branding, and motion design; customized Shopify themes
- Youjob'z: Designed and developed full website and brand identity system
Group Head of Design ✦ Jumia Group Africa
Dec 2019 - Mar 2024- Instrumental in crafting solutions and marketing kits, focusing on web design and landing page optimization
- Played a pivotal role in evolving the e-commerce experience for customers throughout Africa
- Led a talented team to drive value and success through strategic design thinking
Head of Design ✦ Jumia Food Africa
Mar 2018 - Dec 2019- Successfully led a team of talented designers to develop food delivery solutions
- Strategic use of design thinking and fostering a culture of creativity and collaboration
- Achieved significant increases in sales and added value to the company
Senior Graphic Designer ✦ Jumia Classifieds Group
Feb 2015 - Mar 2018- Played a pivotal role in crafting captivating marketing kits and designing user interfaces
- Collaborated with diverse global teams on classified ads platforms across the world
- Created compelling visual solutions with a keen eye for detail and market principles
Design Manager (Freelance) ✦ MarocAnnonces
Jun 2015 - Sep 2015- Spearheaded the revitalization of MarocAnnonces, a leading classifieds ads company
- Led a comprehensive website overhaul, transforming the outdated site into a modern platform
- Improved overall user experience, resulting in significantly increased engagement
Lead Design Manager ✦ Casabill
Apr 2014 - Jun 2015- Proven ability to seamlessly blend aesthetics and functionality in digital experiences
- Successfully crafted visually stunning and user-friendly billing websites
- Created compelling visual assets, branding materials, and marketing collateral
Core Skills
