Hey I’m Rach,
a Graphic Designer, Product Designer & Vibe Coder

DESIGNING FOR
THE IN-BETWEEN

✦ 50+ Products Shipped

✦ 13+ Years Design Experience

✦ 100k+ Users Impacted

I design and build modern digital products with thoughtful experiences and clear business impact.

MAIN FOCUS

Expertise

Visual Production

Logos & Marks
Motion Graphics
Key Visuals
Web Design
Interactive Design
Typography
Packaging Design

Brand Experience

Design Strategy
Creative Direction
Visual Identity Systems
Brand Launches
Campaign Ideas
Pitch Decks
Generative AI Artwork

Technical

UI/UX Engineering
Product Wireframing
Design Systems
Design-to-Code Implementation
AI Workflow Orchestration
Vibe Coding
Git / GitHub

WORKFLOW

Design Process

01 — Discover

I begin with discovery—diving deep into user behavior and business context to fully understand the problem before exploring solutions. This phase is about asking the right questions and aligning early on what success truly looks like.

02 — Define

From there, I define the path forward by synthesizing research into clear user pain points and actionable insights. This allows me to establish focused, measurable goals that guide every design decision.

03 — Design

In the design phase, I explore multiple directions through rapid prototyping, working closely with stakeholders to refine and validate the strongest concepts. Iteration is key, ensuring both usability and vision are aligned.

04 — Deliver

Finally, I deliver polished, production-ready designs supported by clear documentation, while continuously measuring real-world performance against initial objectives to ensure meaningful impact.

EXPERTISE IN TOOLS